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Yesterdays Classics / Todays HIT Favourites
RADIO is Versatile
Results from the fifth annual study conducted by the Foundation Research Group demonstrate radio’s continued strength and adaptability in today’s complex market. On average, Canadian adults spend 2 hours and 12 minutes with radio daily.
Highlights from the 2010 study:
• On average, Canadians spend more time with radio during a typical work day than with any other medium
• 38% of adults listen to radio some/most of the time while on the internet
• Approximately 1/3 of adults have listened to radio stations online. Of those listening online, 58% are
streaming local stations
• 39% of adults have visited a radio station website
Swisssh Radio- We. Play. Favourites.
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